Broadcasters

Case Studies - Broadcasters

Digital-i has delivered successful projects for many of the UK’s broadcasters, production companies and other industry bodies. Here are summaries of two from leading broadcasters:

Five: Demonstrating ROI on promotional expenditure
Having made significant investment in outdoor media to promote their brand and programmes, five needed to know whether return on investment justified further spend.

Initial analysis of audience figures suggested not. However by looking more closely at specific groups, digital-i demonstrated that within some of the most attractive demographic groups, the programmes which five had been promoting had doubled their market share.

Flextech: Testing returns from proposed schedules
To counter increasing programme costs and exposure to risk from increased commissioning, Flextech sought a way to simplify risk calculations and provide an easy way of testing schedules.

Digital-i developed an application that allows Flextech staff to quickly and easily test schedules and run what-if analysis to determine their likely returns and the associated degree of risk.

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Please contact us to discuss these and other projects in more detail.

We also have case studies from the independent production sector and industry bodies.