Case Studies – Indies
Digital-i has delivered successful projects for many of the UK’s broadcasters, production companies and other industry bodies. Here are summaries of two from the independent production sector:
Tiger Aspect: Painting a truer picture of programme success
When one of their programmes started attracting press coverage that painted an unduly negative picture of its performance, Tiger Aspect asked Digital-i to appraise the real facts.
By looking beyond the headline figures, Digital-i established where the programme had excelled, including strong loyalty in some key demographics. The resulting figures underpinned a news release which generated excellent coverage, completely turning the situation around for Tiger Aspect.
September Films: Pitching with greater success
When Digital-i approached September Films with a new information service, designed to make pitches more effective, they seized the opportunity.
Armed with authoritative data to demonstrate the likely return and risk factors of their proposed programme, they approached a major broadcaster. The commissioning editor commented very favourably on all the information and at the time of writing the programme has reached an advanced stage in the commissioning process.
More
Please contact us to discuss these and other projects in more detail.
We also have case studies from the independent production sector and industry bodies. |
Overview of services