Skip to: main navigation | main content | sitemap | accessibility page

Digital-i Reports

Netflix UK: Heavy, Medium and Light Viewers – A report

9th September 2020

Netflix Originals in Europe – A SoDA viewing report

23rd June 2020

Netflix’s Pandemic Docuseries – A programme report

21st May 2020

UK Lockdown – An exclusive Netflix viewing report

12th May 2020

Dovetail data and the impact of sampling error on programme ratings

5th February 2019

Mind the Viewing Gap – An Industry Report on Ethnic Diversity

17th November 2017

Netflix UK: Heavy, Medium and Light Viewers – A report

9th September 2020

Netflix Originals in Europe – A SoDA viewing report

23rd June 2020

Netflix’s Pandemic Docuseries – A programme report

21st May 2020

UK Lockdown – An exclusive Netflix viewing report

12th May 2020

Dovetail data and the impact of sampling error on programme ratings

5th February 2019

Mind the Viewing Gap – An Industry Report on Ethnic Diversity

17th November 2017

Netflix UK: Heavy, Medium and Light Viewers – A report

9th September 2020

Netflix Originals in Europe – A SoDA viewing report

23rd June 2020

Netflix’s Pandemic Docuseries – A programme report

21st May 2020

UK Lockdown – An exclusive Netflix viewing report

12th May 2020

Dovetail data and the impact of sampling error on programme ratings

5th February 2019

Mind the Viewing Gap – An Industry Report on Ethnic Diversity

17th November 2017

Research

VOD share could rise to 50% of all viewing by 2029

Digital-i's CEO and Founder, Ali Vahdati reveals the results of his latest research into the future of SVOD and Linear

Netflix Originals and the production dilemma

Netflix Originals are often seen as the foundation of Netflix's success - what's the strategy and can it continue?

Netflix Doesn’t Need Star Wars to Turn to The Dark Side

A key Netflix competitor, Disney+, recently launched onto the global scene. -Although here in the UK, we’re still waiting… The

Super Sunday: Viewing figures from a Sunday of blockbuster sport

Sunday the 14th July 2019 will undoubtedly go down as one of the greatest sporting afternoons/evenings of all time.

113% rise in households watching more ‘unmatched’ than linear TV

There is a rising worry in the TV industry. It’s hard to quantify and it’s known as ‘unmatched viewing’. Unmatched viewing

Luther and the Box Setters: Profiling a New Viewer-Type

In our last blog we looked at Full-timers, series-loyal fans that watched every episode of the new series. This month

Luther: Keeping up with audiences as well as criminals

For nearly a decade, Idris Elba’s raw portrayal of the sardonic, troubled cop, Luther, has gained loyalty in households across

Optimise your use of overnights

How to get your programmmes the appreciation they deserve Overnights are, and will continue to be, an industry staple. We

Dovetail is here and it can increase consolidated ratings by up to 53%

This week, BARB officially launched Project Dovetail with the first release of online viewing data on computers and tablets. This is

Sky EPG Reshuffle Review – Who are the big winners?

Sky reshuffled its EPG on 1st May, moving all +1 channels into the 200’s, and many factual channels in amongst the

The Royal Wedding – 5 stats about the TV viewing that you may not have heard

In the very unlikely scenario that you are not already aware, we would like to take the time to inform

The Regeneration Game: Are programme reboots a good strategy?

There appears to be a trend at present in commissioning.

Cherchez La Femme

An evaluation of long-term trends in women’s sports viewing Even in a rapidly changing modern society gender stereotypes remain prevalent.

Sky EPG Reshuffle: How much longer will their be a space for +1 channel?

In August 2017 Sky announced an overhaul of their current EPG layout, one that would (amongst other changes) mean a

The True Value of Sports Rights – Insight is the Key

When it comes to sports TV rights, it is certainly an interesting time . Headline deals for the Premier League

Christmas vs. New Year, our viewing habits are changing

Photo by Toa Heftiba on Unsplash It’s just over a week since the dreaded Blue Monday and what with Dry January

Diving into Blue Planet’s High Levels of Catch Up Viewing

David Attenborough and co are back for another awe-inspiring insight into the natural wonders of our planet this autumn in

News and opinion

The power of the Netflix brand: The Emily in Paris Debate

Does the Netflix brand increase the perceived value of their shows? Find out now.

Netflix elevates non-English language content to the global stage

Netflix, an American organisation, may have done more for non-English language content than any other media company.

Digital-i wins the MRG Award for Best International Research

Joining an all-star list that includes Google and PwC, Digital-i is now an MRG Award winner.

Digital-i makes the shortlist for 4 MRG awards

A year ago, Digital-i took a step into the unknown. We launched our first version of SoDA, an SVOD tracker

Amazon Prime Video data now on Digital-i’s SoDA platform

Accurate SVOD viewing data is only a few clicks away. Digital-i's groundbreaking SVOD research tool, SoDA now covers Amazon Prime

Five facts about Netflix viewing during the pandemic

Our latest wave of UK Netflix viewership data is in and it is full of intriguing insight and trends.

The future of SVOD and TV in a post-pandemic world

Digital-i predicts the future of the TV and SVOD industries in this uncertain world.

Netflix’s International Strategy – Global vs Local

Netflix’s astounding success and ubiquity is in part due to its dedicated, efficient, and effective international strategy. How can we

4 Top Spanish Netflix Shows perfect for weekend viewing

Everyday’s like the weekend, baby! Oh wait, there’s nowhere to go and nothing to do. Well, that’s not quite true.

5 Top Netflix Films that Brits don’t know about

It’s Friday, again. And every time we reach the weekend it feels less like a relief or cause to celebrate

Netflix Australia SVOD reporting research Digital-i

Netflix Australia – The Upside Down is a hit Down Under

The data is in for Netflix Australia. Our expansion of our world-leading Netflix Measurement System is revealing more and more

Three Netflix Hits that Brits haven’t discovered yet

Looking for recommendations for lockdown weekend Netflix viewing? The weekend is approaching, none of us have plans, so I’ve decided

SoDA 2.0 – International Netflix Viewing Data Dashboard

First of all we’d like to send Digital-i’s best wishes to everyone and their families. These are difficult times and

Digital-i’s SVOD Measurement is Going Global

There’s been excitement up and down the Digital-i office as we prepare to take another step in our SVOD measurement

Accurate, exclusive Netflix measurement is here

Digital-i is one step closer to our mission to establish a standardised global measurement for the world’s most popular streaming

Will Netflix kill the British TV star?

The Lost TV Generation doesn’t have to spell the end of quality British content. British TV is dead! We

How do you solve a problem like disappearing young viewers?

#TVMATTERS Vol.2 The first volume of #TVMATTERS engaged with the idea of fragmented viewing and the possible sociological effects and

Faith in Football: Synchronicity in a Fragmented World

#TVMATTERS Vol. 1 First there was Love Island. The beauties’ love lives were the talk of the office and their televised relationship

The Box Set is Dead, Long Live the Box Set

Source:http://www.bbc.co.uk/programmes/p05pc0xs Unless you have spent the last 4 years in the media wilderness, you will be aware of the

Audience Inclusivity – Is it time to re-evaluate the parameters of success?

It is not simply in the boardrooms of broadcasters or on a television set where you’ll find that sections of

A Fresh Digital.i!

On 19th October, we threw a party at the Institute of Contemporary Arts in London to thank our clients for

Our Charity work in Bangladesh & Guatemala!

Digital.i working with Toilet twining Charity to build latrines in schools in both Bangladesh & Guatemala. Giving something back and

The Apprentice: You’re Hired

Digital.i’s mentoring of young, aspiring apprentices received public recognition in 2015 as we reached the finals of the 2015 Somerset

ISO 9001 ready for take off

A certificate signifying utmost qualty and accuracy in our work. We were proud to earn this as a sign of

Digital.i turns ten in London

We celebrated our 10th birthday with a riotous trip up to London from our home in Somerset.

MIPCOM Speech

Watch MD Ali Vahdati investigating the topic of Content Rights and Scheduling in the 2010 MIPCOM

All posts

The power of the Netflix brand: The Emily in Paris Debate

Opinion

22nd February 2021

Does the Netflix brand increase the perceived value of their shows? Find out now. Read more.

The top Netflix series and movies of 2020

Feature

5th February 2021

2020 was a bad year for humankind, but a good year for Netflix. Read more.

We’re hiring! Could you be our next Head of Reporting?

Industry

3rd February 2021

Do you want to join a team of TV and SVOD research innovators with their sights set on changing the Read more.

5 Interesting Facts About Dark, the German Netflix Original

Feature

28th January 2021

Dark, the German Netflix Original was not just a success locally, it has garnered a cult following across the globe, Read more.

Netflix elevates non-English language content to the global stage

Opinion

18th January 2021

Netflix, an American organisation, may have done more for non-English language content than any other media company. Read more.

Digital-i wins the MRG Award for Best International Research

News and Opinion

4th December 2020

Joining an all-star list that includes Google and PwC, Digital-i is now an MRG Award winner. Read more.

VOD share could rise to 50% of all viewing by 2029

Research

3rd December 2020

Digital-i's CEO and Founder, Ali Vahdati reveals the results of his latest research into the future of SVOD and Linear Read more.

Digital-i makes the shortlist for 4 MRG awards

News

16th October 2020

A year ago, Digital-i took a step into the unknown. We launched our first version of SoDA, an SVOD tracker Read more.

Amazon Prime Video data now on Digital-i’s SoDA platform

News News and Opinion

1st October 2020

Accurate SVOD viewing data is only a few clicks away. Digital-i's groundbreaking SVOD research tool, SoDA now covers Amazon Prime Read more.

We’ve worked with some great companies

Don't get left behind! Find out how Digital-i can innovate your TV & SVOD research and reporting.

+44 117 441 8898

9, Apex Court, Woodlands, Bradley Stoke, Bristol BS32 4JT

Join us on LinkedIn