Insights / Company News / Digital i Launches Disney+ Data Analysis Through SoDA
Company News / 25th May 2023
We are thrilled to announce our SVOD analytics platform SoDA now provides viewing data for Disney+ in the UK, Germany, France, Spain, Italy, Nordics, Netherlands, Poland, Turkey, as well as Latin America (Argentina, Mexico, Colombia and Brazil).
Originally launched in 2019, Disney+ is the SVOD platform operated by Disney Entertainment. The platform is home to content produced by household studio names including Lucasfilm, 20th Century Studios, Pixar, Marvel Entertainment and of course Walt Disney Pictures.
As the SVOD industry moves into the summer period, June will bring some exciting releases on the Disney+ platform.
Upcoming titles include but are not limited to:
We will now be monitoring performance on the platform offering insight beneficial for content marketers, commissioners, strategists and researchers.
To mark the launch of the viewing data we have compiled a list of the top performing titles measured by reach in the month of March 2023.
Digital i data for Disney+ provides a level of viewing analysis that allows industry players to gauge content performance at a deeper level. It will also help to inform strategic decisions at a time of tight budgets and high SVOD content competition.
SoDA now provides viewing data for Netflix, Amazon Prime Video, Max (formerly HBO Max) and Disney+. Through content audience measurements across platforms we are able to provide detailed insight into the streaming dynamics and how content travels across the markets.
If you are interested in understanding more about SoDA and how you can benefit from it, please get in touch.
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