Insights / / Philip Martin

Philip Martin

/ 7th September 2021

“SoDA is opening the door on Netflix viewing like never before, enabling us to deliver insights that were simply unattainable a year ago. While their panel gives us the basics one would expect from any diary entry alternative, the richness of the data we are now receiving, coupled with their API’d metadata solution, finally allows us to drill down and deliver the transparency that our clients deserve. Digital-i are certainly leading the charge on Netflix measurement here in the UK, and SoDA is a must have for any international producer/broadcaster wanting to better understad what is really happening beneath the bonnet of the global streaming giant.”

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