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News and Opinion / 17th October 2022

OFFICIAL STATEMENT REGARDING BARB SVOD MEASUREMENT – 2022 UPDATE

Digital i welcomes the launch of BARB’s SVOD measurement system on the 29th November, 2021. Equally, Digital i welcomes the new openness and transparence shown by Netflix and other streaming platforms that have agreed to be measured by BARB in November 2022. We believe that the datasets are complementary and are committed to providing both […]

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