Formed in 2003 by maths teacher turned data wizard, Ali Vahdati, Digital i was born from a desire to automate TV ratings provision and create imaginative solutions and reports that analyse all sides of the media landscape.
Now, almost two decades later, Digital i is a technology and insight company that specialises in TV and media industry analysis. We are transforming the face of TV and SVOD research.
By bringing together an international team of multilingual, coding-savvy, good-humoured bright sparks with ample experience in media industry research. Digital i empowers entertainment companies with invaluable viewing data and analyses. We help our clients to negotiate better deals, compete on a global level and carve out their space in the tumultous new market.
SoDA has been an incredibly useful tool for us in understanding Netflix’s business with greater insight than ever before.
Digital.i take time to listen and understand our requirements while embracing innovation in reporting methodology and automated distribution.
They were sensitive to our challenges and came up with an innovative approach; looking past the raw numbers to provide us with real insights.
SoDA is opening the door on Netflix viewing like never before, enabling us to deliver insights that were simply unattainable a year ago.
They have offered a service perfectly tailored to our needs from regular reporting to special pieces of analysis.
They have consistently ensured relevant and accurate delivery of reports. They have also been flexible, professional and enthusiastic.
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