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Trusted methods, trusted data

We’ve partnered with UK TV audience measurement authority Barb for 20+ years, and our streaming methodology is built on their gold-standard approach. The result? Streaming data you can trust.

Our streaming data methodology

Panel selectionData collectionValidation

1. Panel selection and management

Establishment survey
We start with an establishment survey to assess the streaming market, and calibrate our findings with first- and third-party data.
Panel recruitment
We recruit a controlled panel that’s fully representative of these market demographics.
Household demographics
Our in-depth survey collects details about members of each household on the panel.

2. Ethical data collection

Compensation
We compensate our panelists for sharing their viewing data.
Consent
We never collect data without explicit consent.
Privacy compliance
We use a privacy-compliant app to collect granular viewing data directly from a subscriber’s account.

3. Data validation and enrichment

Validation
We validate our data against data shared by streaming services and remove any outliers.
Enrichment
We enrich data by adding data from other sources, such as IMDb, and including information like genres.
Modeling
We use the data to project estimates for overall viewership.

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