This privacy notice for Digital i Ltd (‘Company’, ‘we’, ‘us’, or ‘our’,), describes how and why we might collect, store, use, and/or share (‘process’) your information (‘personal ata’) when you use our services (‘Services’), such as when you:
Digital i is a UK-based insights company, registered with the UK Information Commissioner’s Office (ICO) - Digital-i Limited | ICO
Any data that you provide to us will be processed by digital i in the UK (please also see below in relation to any further transfers of personal data by digital i)
This privacy notice explains how and why we use and protect your personal data, and your privacy rights and choices. Where you interact with our products and services, other additional or supplementary notices and terms may apply and will be provided to you.
We may update this privacy notice from time to time. The updated version will be indicated by an updated ‘Revised’ date and will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification.
We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.
We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
The personal data we use will depend on how you interact with Digital i Ltd and the Services, the choices you make, and the products and features you use.
Data that you allow us to access via our App or the weblink provided to you is historical only. We do not retain access to the profiles you permit on an ongoing basis, and your account login details are not stored by digital i.
We do not use ‘special category’ personal data in our analytics, or draw inferences relating to those categories from your access to any content.
We may process your personal data for additional compatible or other lawful purposes where this legally permissible.
We do not knowingly solicit data from or market to children under 18 years of age. By using our Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at dpo@digital-i.com.
We do not receive any information from third parties. A link is assigned by the Panel you sign up to, which is provided to you. Digital i have no way of identifying you from the link, and are contractually restricted from doing so.
If we are relying on your consent to process your personal information you have the right to withdraw your consent at any time by contacting us at info@digital-i.com.
We share aggregated data with our clients, which may include platform account unique identifiers – however, these will only be identifiable if that specific platform provider links that unique identifier back to you, and only for that specific platform of which you are already a customer. This means that they would have access to that data via their own internal analytics.
In the event of a sale of transfer of the company, we may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company, digital i may make client personal data available. Panellist data will only be shared on an anonymised basis.
We may also share your personal data with other controllers where the law allows or requires such as:
Where and to the extent that you provide consent for cookies, pixels, analytics or marketing activities, your data may also be shared with social media companies and other media or marketing companies for those purposes. Please see "Use of cookies" for more information.
Digital i is based in the UK. In using our platform, or in seeking services from us, your personal data will be processed in the UK, and pseudonymous identifiers representing you will be shared with your local Panel provider in your own country.
Like every company, digital i also uses service providers (data processors) to host and manage data on our behalf. Digital i remains responsible for your data where this is the case.
Digital i currently uses service providers in:
Our service provider locations may change from time to time and will be updated here.
We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).
When we have no ongoing legitimate business need to process your personal data, we will either delete or anonymise it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
By clicking 'Accept all cookies', you agree to storing cookies on your device to enhance site navigation, analyze site usage and assist in our marketing efforts as outlined in our privacy policy.
Digital I operates in the UK, and any personal data we process is subject to the law of the UK. These may differ from your local data protection rights. In limited circumstances, additional rights may also apply (for example, if you are a California resident)
You have the right to make a complaint about any aspect of our processing of your personal data. Please contact dpo@digital-i.com. If we cannot resolve a complaint as you would wish, you may also make a complaint to the UK Information Commissioner’s Office (ICO) via their website.
Under UK law, you also have the right to:
If you tell us to stop using some of your data or give us inaccurate or incomplete information or you don’t keep it up-to-date, this might affect the benefits you’re able to receive or even affect your employment with us.
If you want to exercise your rights, or to make a complaint, please contact us dpo@digital-i.com.
Making a request does not automatically mean that we will comply with it in full – some rights are limited, so exemptions may apply.
