Thanks to our experience, we have a unique perspective on the ever-evolving media landscape — and a unique ability to support clients through times of change and uncertainty.
Our history as a TV analytics firm and our ongoing partnership with UK TV audience measurement authority Barb, and our streaming data adheres to the same standards and requirements as TV data.
While our past sets the foundation for our work, we look to the future for inspiration. We’re always investing in research and development, working with experts in statistics, AI, and technology to explore new ways to enhance our data and our products.
Digital i is founded by mathematician and ratings analyst Ali Vahdati. We work closely with Barb to generate automated reports and insights for broadcasters and producers.
Digital i presents research to the UK government that influences new terms of trade regarding residuals between producers and broadcasters.
Digital i launches the UK’s first mobile-friendly automated overnight ratings reports via Blackberry
Digital i presents research on ad effectiveness in the era of recorded TV and fast-forwarded promos at MIPCOM.
Digital i’s Mind the Viewing Gap report, a study on how public service broadcasting serves people of color, is used by the House of Lords and Parliament to revise the BBC’s charter and create new goals for public service broadcasting.
Digital i launches an innovative sports rights valuation model that’s used to evaluate sports rights and negotiate multi-million dollar deals in the UK and Europe.
Digital i starts passively collecting Netflix viewing measurement in the UK.
Digital i passively collects Netflix and Amazon Prime Video viewing measurement across the UK, France, Italy, Germany, and Spain.
Digital i expands streaming measurement in the Nordic countries.
Digital i launches streaming measurement in Latin America.
Digital i expands streaming coverage to report on Max and Disney+.
Digital i expands streaming measurement to the US, Canada, and APAC, and introduces enhanced ad-supported measurement.
Ali Vahdati is the founder Digital i, a leading provider of streaming audience analytics for the global media industry. With over 20 years of experience in media research, Ali created Digital i to deliver innovative solutions for understanding viewer behaviour on TV and streaming platforms. He has worked with major studios, broadcasters and production companies to deliver industry reports on advertising effectiveness, content and sports rights valuation models and predictive analytics regarding the shift in viewing from linear to OTT. Under his leadership, the company has developed advanced methodologies for SVOD audience measurement, empowering clients to make data-driven decisions in a rapidly evolving media landscape.
Emma Shelton is an experienced business leader and a qualified mediator and therapeutic counsellor. Having successfully scaled and exited her first business, she has turned her attention to the family firm, Digital i. Emma combines her deep knowledge of psychology with her business acumen to lead the company with empathy and laser focus.
Lynne Toogood brings operational hustle and dynamism as the Chief of Staff at Digital i. With extensive experience in the technology, telecoms, and media sector, where she held roles such as Chief Operating Officer, Head of Strategic Business, and Chief of Technical Steering, Lynne is a master of efficient infraestructure scaling and project delivery.
A talented analyst and expert in audience ratings data, Matt developed Digital i's in-house streaming audience measurement system from the ground-up. With over 8 years of experience in the media research sector, he's led projects for major Hollywood studios, European broadcasters, international production companies and music and sports rights holders. Now, he works closely with the content sales and research departments of global streamers to support their strategy in the shifting market.
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Ash Stedman leads the company’s commercial strategy and growth initiatives. With a keen focus on client relationships, revenue expansion, and market positioning, Ash plays a pivotal role in driving Digital i’s success in the streaming analytics space. His expertise in business development and strategic partnerships ensures that Digital i continues to deliver cutting-edge audience insights to the global entertainment industry.
Emma Campbell has more than 10 years operations management experience, working with early-stage companies and SMEs. She's experienced in designing and delivering high impact SaaS solutions and technology ecosystems to organisations and teams., as well as an innovative problem solver with cross-functional background in operations, finance and HR.
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