They have consistently ensured relevant and accurate delivery of reports. They have also been flexible, professional and enthusiastic.
SoDA has been an incredibly useful tool for us in understanding Netflix’s business with greater insight than ever before.
They were sensitive to our challenges and came up with an innovative approach; looking past the raw numbers to provide us with real insights.
They have offered a service perfectly tailored to our needs from regular reporting to special pieces of analysis.
Digital.i take time to listen and understand our requirements while embracing innovation in reporting methodology and automated distribution.
SoDA is opening the door on Netflix viewing like never before, enabling us to deliver insights that were simply unattainable a year ago.
The viewing revolution will be streamed. Get the inside view on SVOD audiences with our data and analytics tool, SoDA.Read more
Revolutionise your approach to TV audience research with our Linear TV reporting products.Read more
Get the inside view on some of the media industry’s most pressing challenges.Read more
18th October 2022
We found that in the case of First Kill, completion rate was a clear indication of dwindling audiences.
Across SoDA European territories, only 43% of those who watched the first episode of First Kill made it to the final episode.
So, are completion rates the key factor when it comes to renewals?
Speak to an expert to find out how our intelligence platform will revolutionise your TV reporting & SVOD research