Elin – Research Executive

“I love being inside the viewing revolution.”

When did you start working for Digital i?

I started working for Digital i in July 2021. I recently graduated with a master’s in social science research methods.

What do you like most about your job and why?

What I like most about my job is being a part of the excitement and passion across the team as we get inside the viewing revolution of SVOD.

It’s also been handy to look at SVOD viewing trends to help me decide what series or films I should be watching on those indecisive nights!

What do you do in your free time?

I enjoy experimenting with new food recipes, making pasta from scratch and going to the beach.

What are your top 5 favourite series?

My top 5 favourite series are: The Office (US), Game Of Thrones, Line Of Duty, Killing Eve and Peaky Blinders.

What do you enjoy about working within the industry?

It’s a very energised industry to work in. Innovative ideas are constantly explored while the viewing revolution takes the entertainment industry by storm.

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