Sophia – Strategic Advisor

Netflix Viewership in the pandemic

“I want us to be the Netflix of media measurement.”

When did you start working for Digital i?

I first started working for Digital i when I was on my gap year in 2011, but then I came back in September 2019 after getting a masters, living and working in Bolivia and trying my hand at a few other jobs.

What’s your favourite streaming platform and why?

I’m an unashamed Netflix fangirl. From the moment I discovered Breaking Bad and the sweet sound of the ‘dan-un’ on rainy/hungover/moody days, I was hooked. I’m also a huge fan of their culture, ethos and brand voice. If I’m honest, I aspire for Digital i to be the Netflix of the media measurement world.

If you could be an extra in any movie, which one would you choose?

One of my dreams in life is to be able to be some sort of monster, preferably a zombie as an extra in a film. I perfected my zombie-walk back in 2014 when I started watching The Walking Dead – AMC Networks, if you’re reading this, you’ve got a committed extra just waiting for her screen debut right here.

How are you forming part of the viewing revolution?

I think all of us form part of the viewing revolution as consumers with our changing habits, the new words creeping into the vernacular like binge-watch, Netflix and chill etc. That said, it’s tricky to recognise the enormity of change when it happens every day all around you. For that reason, I’m passionate about Digital i’s ability to communicate key insights to our clients so that no key media player gets left outside of the revolution.

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