As close as you can get to viewers without sharing a couch

Digital i’s unrivaled data quality puts you in the room with viewers across the globe, so you know everything about what, where, when, why, and how they watch.

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Discover game-changing insights about your content, your audience, and your industry

We help clients negotiate better deals, compete on a global level, and find their niche in an ever-changing market.

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Content insights

Know how your content is performing — and what it’s worth

Audience Insights

Understand how viewers watch and what they want

Industry insights

Keep your finger on the pulse of the entertainment industry

We’ve been doing this since Nemo went missing

We’ve been finding insights in viewing data since 2003. We started as a TV analytics firm and expanded our focus to include streaming.

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We’re serious about data quality

We collect viewing data from managed panels using a privacy-compliant app. Our data is subject to rigorous quality control and passes validation tests from studios and streamers.

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Our analysts find the stories in your data

We offer more than just numbers — our expert analysts work hand in hand with you to make sure you get the full value of your data and set you up for success.

We measure YouTube, global streaming services and UK TV

We’ve got the insights you’re looking for. Single-source measurement lets you compare viewing behavior across 20+ countries on one platform.

We’re an open book, not a black box

We share a step-by-step breakdown of our data collection and processing methodology with you, and we’re happy to provide raw data upon request.

Sure, we can help with that

Whether you’re looking for a custom reporting package focused on specific insights or raw data to share with your in-house research team, we’ve got you covered.

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Discover insights that change everything

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"The Digital i team is flexible, professional, and enthusiastic"
Stephen Murfet
"Digital i is a very collaborative business partner, taking time to listen to and understand our requirements while embracing innovation"
Paul Craigen
"Digital i offers a service perfectly tailored to our needs, informing key decisions with rapid responses and creative solutions"
Richard Kingsbury