BRISTOL, UK, January 31, 2025: Digital i, the leading provider of cross-platform global streaming data and analysis, has unveiled its top-performing streaming titles among U.S. audiences in 2024 (full charts attached).
Our research, covering Netflix, Disney+, Max and Prime Video[a], offers a deep dive into the most-watched titles on those streamers over the past 12 months[b].
Key findings include:
The live boxing event, Jake Paul vs. Mike Tyson, on Netflix, was the title to have been viewed by the highest total percentage (55%) of subscribers[c] on its, or any other, streaming service.
Netflix also took the title for the movie with the highest percentage of subscriber reach, with 43% checking out the thriller Carry-On last year.
However, it was Max’s House of the Dragon that was the most-viewed series for U.S. subscribers on its home service in 2024, with 46% of them streaming the fantasy drama.
This was followed by Prime Video’s post-apocalyptic adventure Fallout, and Disney+’s Agatha All Along, with 41% of the respective services’ U.S. subscribers making the journey into the wasteland or down the Witches’ Road.
Kids’ favourite Bluey on Disney+ was the series that was streamed[d] the most (2.8 billion times during 2024), while Prime Video’s Glitter and Greed: The Lisa Frank Story, was the series with the highest completion rate[e] among U.S. viewers last year, with 71% of accounts that started it finishing the four-part docuseries.
Carry-On (46%) and Fallout (43%) were the respective movie and series titles to achieve the highest CVE (Completed Viewing Equivalent) score as a percentage of domestic subscribers last year.
This is the metric that was agreed upon in the resolution to the 2023 Hollywood strikes, with high budget scripted streaming original productions that achieve more than 20% CVE in the first 90 days of release entitled to a bonus.
Top performing shows
Digital i broke down the numbers to see which shows had been the top performers for each of the four individual streaming services during 2024, analysing metrics ranging from the highest number of streams to those titles with the highest completion rate for the series.
Netflix
Title with highest percentage of subscribers reached: Jake Paul vs. Mike Tyson (55%)
Title with highest number of streams: Young Sheldon (1.7 billion)
Title with highest completion rate: La Palma (64%)
Max
Title with highest percentage of subscribers reached: House of the Dragon (46%)
Title with highest number of streams: The Big Bang Theory (1.6 billion)
Title with highest completion rate: The Big Bang Theory Season One (51%)
Prime Video
Title with highest percentage of subscribers reached: Fallout (41%)
Title with highest number of streams: SpongeBob SquarePants (296 million)
Title with highest completion rate: Glitter and Greed: The Lisa Frank Story (71%)
Disney
Title with highest percentage of subscribers reached: Agatha All Along (41%)
Title with highest number of streams: Bluey (2.8 billion)
Title with highest completion rate: Dream Productions (49%)
Notes to Editors:
[a] All data was generated from a sample size of 5,000 representative households
[b] Data inclusive of 01/01/2024 to 31/12/2024
[c] Share of subscriber base is the percentage of a platform's subscribers that watched at least 15 minutes of a title during 2024
[d] Rank based on number of streams, which are measured at episode level. Every time a user on an account starts an episode it is counted as a single stream. Repeat episode viewing by the same profile within the same month is not registered
[e] Completion rates were only calculated for the first season of a series. Digital i data indicates that the largest viewership declines typically occur during the first season of a series
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ABOUT DIGITAL I
Digital i is a global streaming media measurement company that tracks subscriber engagement and content consumption through privacy-compliant, opt-in panels and proprietary data capture technology. Offering deep insights into what, where, when, why, and how viewers watch, Digital i empowers major streamers and studios to understand audiences like never before.
Founded in 2003, the company started out as a linear analytics firm and has since expanded to measure streaming audiences in more than 20 countries.
Digital i’s clients include streamers, broadcasters and media brands, who use viewing data analytics to negotiate better deals, compete on a global level, and find their niche in an ever-changing market.
Sophia Vahdati
Director of marketing & communications
sophia.vahdati@digital-i.com
Mark Layton
Communications Lead
mark.layton@digital-i.com
