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BRISTOL, UK, 12 February, 2025: Australian animated children’s hit Bluey was the most widely watched pre-school title on YouTube in the U.S. last year, according to new Digital i research.
Our data shows that content from the official Bluey YouTube channel was watched by 24% of U.S. accounts in households where 0-5-year-olds are present between 1 December 2023 and 30 November 2024 – the most recent 12-month period in which data is available.
Bluey content is also available to watch on the Disney Jr. YouTube channel, which was ranked second with 23% audience reach among this demographic, likely making Bluey’s YouTube viewership even higher.
Digital i research shared earlier this month also revealed that Bluey had the highest number of streams of any show in the U.S. last year, with 2.8 billion on Disney+ during 2024.
Furthermore, Bluey and Bluey Minisodes together clocked up 373 million viewing hours on Disney+ U.S. between 1 December 2023 and 30 November 2024, making the series, originally produced by Ludo Studio for ABC Kids, a top performer across both platforms.
Streaming engagement
Other brands carried by the Disney Jr. YouTube channel also made a substantial impact on Disney+ in the U.S. during the 12-month period between 1 December 2023 and 30 November 2024.
Spidey And His Amazing Friends clocked up 99 million hours viewed on Disney+, with a further 59 million hours for Puppy Dog Pals and 43 million hours viewed of SuperKitties.
Disney mascot Mickey Mouse also continues to drive high engagement among pre-school audiences, with titles featuring the character including Mickey Mouse, Mickey Mouse Clubhouse, Mickey Mouse Funhouse and Mickey Mouse: Mixed Up Adventures totalling a cumulative 239 million hours viewed on Disney+ in the U.S. during that period.
The channels Ms Rachel – Toddler Learning Videos, Super Simple Songs – Kids Songs and CoComelon – Nursery Rhymes rounded out the top five list, each achieving 22% audience share among the demographic.
CoComelon and spin-off CoComelon Lane gained a combined 152 million viewing hours between 1 December 2023 and 30 November 2024. YouTube star Ms Rachel also made the move to Netflix earlier this year. However, data for that title’s performance on the streamer is not yet available.
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Contact us for more information or to set up a meeting about our YouTube and SVOD audience measurement services.
www.digital-i.com
ABOUT DIGITAL I
Digital i is a global streaming media measurement company that tracks subscriber engagement and content consumption through privacy-compliant, opt-in panels and proprietary data capture technology. Offering deep insights into what, where, when, why, and how viewers watch, Digital i empowers major streamers and studios to understand audiences like never before.
Founded in 2003, the company started out as a linear analytics firm and has since expanded to measure streaming audiences in more than 20 countries.
Digital i’s clients include streamers, broadcasters and media brands, who use viewing data analytics to negotiate better deals, compete on a global level, and find their niche in an ever-changing market.
Sophia Vahdati
Director of marketing & communications
sophia.vahdati@digital-i.com
Mark Layton
Communications Lead
mark.layton@digital-i.com
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