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Long before streamers started commissioning them, romance novels were quietly building some of the most committed readerships in publishing. Elle Kennedy's Off-Campus books belong to that lineage. Set at the fictional Briar University, they follow a group of college hockey players and the women who complicate their lives, and they found their audience the way most of the genre's biggest titles did, reader by reader and recommendation by recommendation, long before a camera was ever pointed at them.
At the centre of the first book are Garrett, the hockey captain with more riding on his final season than he lets on, and Hannah, who has no particular interest in being anyone's love interest. What follows is the shape romance readers know well, a reluctant arrangement between two people who shouldn't work, and then do. It's a familiar structure, carefully executed, and that familiarity is a large part of what the genre's audience turns up for.
Off Campus arrived on Prime Video on 13 May 2026, a run of eight episodes released globally. For this article we've looked at ten of those markets: the US, the UK, France, Italy, Germany, Spain and the Nordics. It arrived into a lane that has been getting steadily busier, alongside The Summer I Turned Pretty, Maxton Hall, My Fault and Culpa mía, all of them built from books and aimed at an audience that had already read them.
Every reach figure in a launch report is really just a record of people deciding to turn up for something. What makes a launch worth studying isn't the size of that number on its own, but whether the turning up happened everywhere, whether the people who arrived stayed, and what else those people were watching. Off Campus gives fairly clear answers to all three.
Through this article we'll show you how audiences across ten markets actually watched Off Campus in its first fourteen days, and what the pattern underneath the headline figures says about the genre it belongs to.
1. Spain Led, the US Came Last, and Only 4.4 Points Separated Them
Looking across the US, the UK, France, Italy, Germany, Spain and the Nordics for the fortnight following release, Spain returned the highest figure of any market we measured, with Off Campus reaching 15.7% of active Prime Video subscriber accounts there. The US returned the lowest, at 11.3%.
Between those two figures sit the rest, and they sit close together. The Nordics returned 14.3%, Italy 14.1%, the UK 13.9%, France 12.9% and Germany 12.4%. That leaves 4.4 percentage points between the strongest market and the weakest, which across ten countries and ten different viewing cultures is a very narrow band.
That matters rather more than the individual figures do. Plenty of launches post a strong global total on the back of one territory doing the heavy lifting, and this wasn't one of them. No single market carried Off Campus, which means whatever worked, worked in all of them at once.
2. Off Campus Came 23rd of Every Prime Video Series Launch in the US Since 2022
Rank a title against the month it launched in and you learn very little. Rank it against every launch on the platform over the last four and a half years and the picture becomes considerably more useful.
That second list is the one we've used here. It covers every Prime Video original series launch between January 2022 and June 2026, and it measures each one by account reach across its own first fourteen days. Fallout sits at the top and The Lord of the Rings: The Rings of Power comes second. Off Campus lands at 23, which puts a college hockey romance inside the top thirty of everything the platform has launched in the US since the start of 2022.
Inside its own genre the gap widens considerably. The Summer I Turned Pretty placed 46th on 5.9% account reach, and Maxton Hall: The World Between Us placed 58th on 5.0%. Off Campus isn't simply competitive in the romance adaptation lane, it leads it, and it leads it comfortably.
3. Across All Ten Markets, Off Campus Placed 12th
Run that same exercise across all ten measured markets combined and Off Campus places 12th, on 12.1% of active subscriber accounts. Maxton Hall placed 31st on 6.8% and The Summer I Turned Pretty 40th on 5.7%, which puts Off Campus at nearly double the first and more than double the second.
There's something quietly interesting in the fact that it sits higher on this list than it does on the US one. This is an American show, set on an American campus, built around a sport that barely registers across most of Europe, and it still performed better across the ten markets combined than it did at home. Whatever travelled, it wasn't the hockey.
4. Off Campus Recorded the Highest Completion Rate of Any Comparable Title We Measured
Reach tells you how many accounts watched something. It doesn't tell you whether they stayed, and if they completed the show or a movie. Off Campus recorded a completion rate of 79.6%, the highest of the comparable titles in our set, with The Summer I Turned Pretty following at 78.2% and Maxton Hall at 77.4%.
A lead of one to two points is slim, and we shouldn't ask it to carry more weight than it can. What's interesting isn't really the size of the gap between Off Campus and its genre peers, it's what completion adds to everything above it. The show built the largest audience in its lane and then held onto more of that audience than anyone else in the lane managed. A big launch tells you one thing; a big launch that people finish tells you something rather more useful about the season itself, and it isn't something reach could ever have shown on its own.
5. Off Campus Viewers Index Highest on Other Romance Adaptations
Look at what the accounts that finished Off Campus also watched and the top of the list holds no surprises at all. The Summer I Turned Pretty comes in at 83.7% and The Boys at 67.8%. Both are among the largest properties on Prime Video, and large properties turn up on almost everybody's list.
The index is where it gets interesting, because it compares this audience against all Prime Video accounts rather than simply counting heads. On that measure Fallout comes in at 0.8 with the Off Campus audience and The Rings of Power at 0.9, which puts both of them at or slightly below the platform average. My Fault: London indexes at 3.4, Maxton Hall at 3.0, Culpa mía at 2.5 and The Idea of You at 2.0.
Five of the nine titles on the list are romance or young-adult book adaptations, and those five carry the highest indices on it. Take away the titles that show up for everyone and what's left isn't a general Prime Video audience that happened to watch a romance. It's a genre audience, and Off Campus landed squarely inside it.
6. A Launch That Worked Everywhere, Not Just Somewhere
Put those five figures together and they tell one story rather than five. No single market carried this launch, because reach held within a narrow band across all ten of them. The show didn't need to go up against the platform's biggest genres either, since it placed inside the top thirty of four and a half years of US launches on its own terms, and higher still internationally. More of its audience finished the season than finished any comparable title we measured. And the people who did finish it weren't borrowed from the platform's tentpoles, because those tentpoles index below average with exactly this group.
Why any of it worked is a different question, and not one that reach and completion figures can answer. The story, the cast, the chemistry between the two leads, all of it could very well be part of the reason people kept turning up. What the data does tell us is that they turned up everywhere, and that they stayed until the end. With a second season confirmed, the world of Briar has more to give yet.
7. How Digital i Measures Whether a Launch Actually Landed
Off Campus makes for a good story, and it also makes a broader point. Launch performance isn't something you can read off a single headline number. It shows up in whether reach held across markets or leaned on one of them, in how a title ranks against years of launches rather than the handful it happened to arrive alongside, in how much of the audience stayed to the end, and in whether that audience genuinely belonged to the title at all.
If you've got a launch you need to understand, or you need independent evidence of how one performed in a room full of platforms and partners, that's exactly what Digital i does.
Source: Digital i. Off Campus interval: 13/05/2026 – 28/05/2026. Launch rankings cover all Prime Video original series launches between 1 January 2022 and 30 June 2026, ranked by account reach across each title's own first 14 days on the platform. Completion rate and audience crossover measured 01/01/2021 – 30/06/2026. All active Prime Video subscriber accounts, U.S., UK, France, Italy, Germany, Spain, Denmark, Norway, Sweden, and Finland, with the US launch ranking covering the U.S. only.
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