BRISTOL, UK, January 31, 2025: Digital i, the leading provider of cross-platform global streaming data and analysis, has unveiled its top-performing streaming titles among European audiences in 2024 (full charts below).
Our research, covering Netflix, Disney+, Max and Prime Video for the UK, France, Italy, Germany, Spain and the Nordics (Denmark, Finland, Norway and Sweden)[a], where those services are available, offers a deep dive into the most-watched titles on those streamers over the past 12 months[b].
Key findings include:
Netflix’s eight-part British thriller Fool Me Once, based upon the Harlan Coben novel, was viewed by the highest total percentage (46%) of subscribers[c] on its, or any other, streaming service.
Fallout on Prime Video, Percy Jackson and the Olympians on Disney+ and True Detective on Max, meanwhile, were the titles with the highest percentage of audience reach for the other services.
Disney+ secured the highest number of hours viewed for a show, with European subscribers consuming 762 million hours of long-running U.S. medical drama Grey’s Anatomy last year.
However, the newly launched series with the highest completion rate among European viewers last year was Netflix’s La Palma, with 72% of accounts that started the Norwegian thriller watching through to the end.
Sitcoms with a high volume of episodes in the library, such as Friends on Max, The Big Bang Theory on Netflix and The Simpsons on Disney+, all also secured high viewing time during 2024.
Top performing shows
Digital i broke down the numbers to see which shows had been the top performers for each of the four individual streaming services during 2024, analysing metrics ranging from the highest amount of viewing hours to those titles with the highest completion rate[d] for the series.
Netflix
Title with highest percentage of subscribers reached: Fool Me Once (46%)
Title with highest hours viewed: The Big Bang Theory (396 million)
Title with highest completion rate: La Palma (72%)
Max
Title with highest percentage of subscribers reached: True Detective (37%)
Title with highest hours viewed: Friends (87 million)
Title with highest completion rate: Game of Thrones Season One (60%)
Prime Video
Title with highest percentage of subscribers reached: Fallout (37%)
Title with highest hours viewed: The Boys (184 million)
Title with highest completion rate: Reina Roja/Red Queen (57%)
Disney+
Title with highest percentage of subscribers reached: Percy Jackson and the Olympians (30%)
Title with highest hours viewed: Grey’s Anatomy (762 million)
Title with highest completion rate: Qui non è Hollywood/This Is Not Hollywood (65%)
Notes to Editors:
[a] All data was generated from a sample size of 7,500 representative households
[b] Data inclusive of 01/01/2024 to 31/12/2024
[c] Share of subscriber base is the percentage of a platform's subscribers that watched at least 15 minutes of a title during 2024
[d] Completion rates were only calculated for the first season of a series. Digital i data indicates that the largest viewership declines typically occur during the first season of a series.
###
Contact us for more information or to set up a meeting about our new YouTube data offering or our existing SVOD audience measurement services
www.digital-i.com
ABOUT DIGITAL I
Digital i is a global streaming media measurement company that tracks subscriber engagement and content consumption through privacy-compliant, opt-in panels and proprietary data capture technology. Offering deep insights into what, where, when, why, and how viewers watch, Digital i empowers major streamers and studios to understand audiences like never before.
Founded in 2003, the company started out as a linear analytics firm and has since expanded to measure streaming audiences in more than 20 countries.
Digital i’s clients include streamers, broadcasters and media brands, who use viewing data analytics to negotiate better deals, compete on a global level, and find their niche in an ever-changing market.
Sophia Vahdati
Director of marketing & communications
sophia.vahdati@digital-i.com
Mark Layton
Communications Lead
mark.layton@digital-i.com
